Featured by Allure, Vogue, and NBC, Anti Wrinkle 55 calls itself “the best skin tightening breakthrough that restores the beauty of youth. It claims an ability to add collagen II to the skin and to be used before plastic surgery. Clinically speaking, it is one of the products claiming to reduce the effect of common muscle contractions in the face and thereby reduce the appearance of fine lines and wrinkles.

Price: $44.95/bottle

To combat wrinkles, Anti Wrinkle 55 uses the 2 major ingredients: argireline and hyaluronic acid. Argireline does inhibit the muscle reactions caused by common facial expressions, such as smiling, frowning, or furrowing the brow, which are believed to cause or aggravate wrinkles. Studies conducted by Advancell laboratory suggest that after 4 weeks of treatment, wrinkles can be reduced up to 16% and after 30 days those odds increase to 27%. However, manufacturers do not use more than 10% concentration in their products, as too much can cause facial sag. Hyaluronic acid acts as an anti inflammatory and reduces excessive accumulations of certain fluids in the body. Though the official website does not, many of the third party sellers publish numerous customer testimonials to back up their claims.

Though anti wrinkle 55 and many of its 3rd party sellers claim the product to be recommended by plastic surgeons to be used before plastic surgery is considered and a “celebrity favorite”, these claims cannot actually be substantiated. They also claim it to be “better than botox in a bottle”, which again cannot actually be substantiated. All scientific studies show the main ingredients to be effective, but the results are not actually up to par with botox. Like many of its competitors, Anti Wrinkle 55 claims to add collagen to the skin, but again there is no evidence, nor are there ingredients, to back this claim. Then they use 14k gold flakes, which they claim to remove buildup from the surface of the skin. While 14k gold may be a nice concept and it may look nice in application, there is again nothing to actually substantiate their claims or any claims that state gold has any beneficial properties in anti wrinkle or skin care in general. In other words, they have established a pattern of false claims. In my experience, companies that make this many faulty claims tend to get sued and sanctioned by the FDA, as well as ending up with quite a few angry and unsatisfied customers. The final kicker is that most of the marketing is done and claims are made by third party sellers. The actual manufacturer provides minimal amounts of information, and unless you go to the right third party sellers, there is no money back or satisfaction guarantee.

Anti Wrinkle 55 has some effective ingredients and a fairly affordable price as compared to some other wrinkle cures. If you take it for what it is and depend only on the benefits provided by the 2 major ingredients included, you may be relatively satisfied. But if you get carried away in the hype and believe everything you hear from sellers, or if you depend too much on the manufacturer, you will be disappointed.