Begun by a Canadian businesswoman, the Elizabeth Arden has become a cosmetic empire in the United States. It has delved into the general beauty industry, and they offer cosmetic and perfume products. She has produced two lines with supposed anti aging properties: Ceramide and Prevage.
Elizabeth Arden is a company we all know. So buying from this company, we know we are not going to get pulled into a mail order scam or something of that nature, which is comforting to a number of people including myself. With it being a industry giant, I also know its past history and the fact that they have had no serious recalls or issues regarding past products. Because they have been around for the number of years they have, they can also offer free gifts and products with purchases made not only through them directly, but also through popular department stores that may sell their products.
As has unfortunately become a common occurrence in the wrinkle industry, both lines of Elizabeth Arden fail to provide a full ingredient list for any of their products. This keeps the consumer from being able to properly assess its effectiveness as well as any allergies or sensitivities they may have to the ingredients. There are no customer testimonials attached to any of the anti wrinkle products in the Elizabeth Arden line, and there is no money back guarantee. They boast many benefits, but they don’t provide anything to back those claims up. If they had ingredients such as matrixyl or argireline, they would jump on the bandwagon just like every company that does use those, and they would brag about the use. But they don’t, which leads me to think they have no special ingredients that have actually been proven in wrinkle care.
It seems that these products are being marketed on the mother company’s name rather than on their own merit. And like many big companies in the beauty and cosmetic industry, it seems Elizabeth Arden has failed to do their homework when jumping into the anti wrinkle industry. It is a common and regrettable mistake unfortunately. While Elizabeth Arden may provide your favorite perfume, but for wrinkle care I would look for a company more qualified and with more experience in this particular area.